Ambassador Cruise Line shows Ambition with first-ever Fam Trip

  • Key agent partners to set sail on latest addition to the fleet in November
  • Six places available to win on six-night River Seine & Antwerp Experience

Ambassador Cruise Line will welcome key agent partners onboard Ambition in November for the operator’s first ever Fam Trip.

Sailing from London Tilbury on 26th November 2023, the six-night River Seine & Antwerp Experience will see 30 agent partners offered the opportunity to experience the cruise line first hand.

Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “We are delighted to announce Ambassador’s first ever Fam Trip this coming November. We appreciate all the hard work our key agent partners do for us and I’m delighted that we’ll be able to welcome them onboard Ambition as a thank you for their ongoing support. 

“We know there is nothing like seeing and experiencing a product first-hand and the team can’t wait to showcase our brilliant, premium value offering to our agent friends as they ‘enjoy themselves’ on the River Seine & Antwerp Experience.”

Places on Ambassador’s inaugural Fam Trip will be offered to the cruise line’s key agent partners in the first instance, with a further six available for agents to win in a competition set to run from Friday 26th May to Friday 16th June 2023.

To be in with a chance of winning a place on board, agents need to let the Ambassador Trade Team know why they should join the Fam Trip by sending a video, a presentation or written proposal via email to or by posting on Ambassador’s dedicated trade Facebook page: Ambassador Cruise Line Trade Partners.  

Entries will be judged on their creativity and inventiveness by a panel comprised of Nicola Harper, Divisional Sales Managers Karen Cameron and Louise Tansey, Trade Support Executive Beth Barker and Ambassador Apprentice Holly Brookes. The winners will be announced on the dedicated trade Facebook page on Friday 23rd June 2023.

Ambition was officially launched in early May and will sail from eight different UK departure ports, including Newcastle Tyne, Dundee, Edinburgh Leith  and Belfast.