Peter Green has been appointed as Trade Trainer by the Malta Tourism Authority.
Responsible for working with travel agents to grow their destination knowledge through one-on-one and group training, Peter will now be the trade’s main point of contact at the tourism board.
Peter’s previous experience in the travel industry includes working as a travel sales consultant for Thomas Cook in Aberdeen and Derby, assistant product manager at Thomas Cook’s head office in Peterborough and as a product executive for Arena Voyages.
Peter Green commented: “I am delighted to join the Malta Tourism Authority as Trade Trainer and I’m looking forward to using my experience to help promote the Maltese archipelago to the tourism trade across the UK and Ireland.
“During this challenging time, I’ll be particularly focused on supporting agents with their destination knowledge to help them secure those all-important bookings. Having studied tourism, I understand the key role that sustainability plays within the industry, I hope to share these insights with our agent partners, including how to help encourage increased local spend and cultural immersion in local communities.”
Natalie Swinburne, Trade Marketing Manager, UK & Ireland said: “Peter will be the first point of call for travel agents in the UK & Ireland and his main objective will be to develop a strong trade training strategy and build relationships to communicate our diverse tourism offering. The role of Trade Trainer has become increasingly important and it will be vital in our road to recovery, as the trade will be our first route back into the market.”
Travel agents can keep up to date on Malta’s trade information via the Visit Malta UK Trade Facebook group – https://www.facebook.com/VisitMaltaUKTrade
The Malta Training Programme can be found here www.malta-training.com