New river cruise line, Riverside Luxury Cruises, has appointed Jon Knight as its new Head of Sales UK & Ireland, following the recent acquisition of the remaining four vessels of the Crystal Cruises’ river fleet.
Formerly with AmaWaterways as National Sales Manager, Jon’s has had extensive experience in the luxury travel sector including previous sales roles at Silversea Cruises and Von Essen Hotels.
Knight will lead the sales efforts in the UK and Ireland, with a key focus on developing a trade luxury distribution channel.
Stuart Perl, managing director of Riverside Luxury Cruises said: “We are delighted to have someone of Jon’s calibre and experience joining us and demonstrating our commitment to our trade-focussed sales strategy.
“Developing and building strong relationships with travel agents and the wider industry will be a huge part of our success. Jon’s extensive network will play a crucial role in our growth as we move forwards with this exciting new river cruise venture.”
Knight added: “I am delighted to join the Riverside Luxury Cruises team as we embark on bringing a new dimension to luxury river cruising in the UK and Irish markets. I am excited to be able to introduce a unique luxury proposition to the trade and look forward to growing our distribution network and taking our travel partners with us on this exciting journey.”