Royal Caribbean International has announced ‘The Big Royal Thank You’ competition for the travel trade.
The interactive competition platform, dubbed ‘Bounty of the Seas,’ will be available exclusively to members of Royal Caribbean’s rewards and learning platform, Club Royal. Open to all travel agent staff including marketing and customer service, anyone who isn’t currently registered with Club Royal can sign up and get involved..
Kicking off on 12th September, the 8-week competition will see nearly 300 prizes up for grabs, including a family bike set, an Apple Watch Series 8 and a Royal Caribbean cruise for two visiting the Caribbean.
Winners will be awarded each week leading up to the grand finale prize of a new MG4 EV Electric Car*Agents will need to collect ‘keys’ that unlock ‘Bounty Boxes,’ containing either gold coins that will help agents climb the weekly leaderboard, or a ‘Bounty Booster ticket’ – giving winners an instant pass to the grand prize finale. The more keys an agent collects, the more chances they have of winning.
A bonus five keys await any agent that signs up to the competition prior to the launch date, plus, agents can double their keys by also signing up to the Royal Genie – the brochure tool recently released by the cruise line. Travel partners can secure keys by claiming a booking in Rewards as usual and actively participating in the Weekly Quiz, found on the ‘Bounty of the Seas’ micro-site.
Each week the top five players on the scoreboard will be guaranteed to win a prize, this alongside the top 100 agents entered for a chance to win one of the secondary prizes up for grabs.
The competition is landing just ahead of the launch of Royal Caribbean’s Mini-Wave campaign which will see kids sail from £99 and up to £120 off all sailings departing from the 6th October 2023.